A Bathing Ape: Monkey Business?

How the fashion label A Bathing Ape, or BAPE (pronounced ‘bay-pee’ for you troglodytes who aren’t familiar with these simian motifs and camo-print surfaces), went from underground street gear to global empire has a lot to
do with the tricky combination of street cred, mass appeal and the height of exclusivity.

Client

one small seed pop culture magazine

Skills

Writing
Editorial

Category

Writing

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