Nike Run Jozi

A 10km night run through the notoriously dangerous streets of Johannesburg.

Client

Nike

Skills

Producer
Client Services

Category

Advertising
Installations

An integrated and extensive 9 month long national campaign to establish running as a lifestyle culture in South Africa. Street running is not a popular pastime as the streets are notoriously dangerous.

The campaign started with the establishment of a small run club and ended in a 10 000 runner, 10km night run through the dangerous streets of Johannesburg at night.

This was a first of its kind in South Africa and had the full support of the community and local government.

Trigger/Isobar was responsible for all digital campaign work.

The campaign won a Gold at the national Loerie advertising awards.

Similar Projects