STR.CRD 2011 for Nike Sportswear

NIKE Sportswear revealed the NIKE MAG’s, the shoes featured in the Back to The Future movie, at local street culture festival.

Client

Nike Sportswear

Skills

Production
Installation
Project Management
Design

Category

Advertising
Architecture
Installations

STR.CRD is an annual international sneaker and street culture festival in South Africa. NIKE Sportswear revealed the long-awaited NIKE MAGs, the sneakers featured on Back to The Future, at this event. The pair featured were one of only 1500 pairs worldwide and had to be flown into South Africa with a security detail.

We, at  the advertising agency Trigger/Isobar, designed the ‘top secret’ experience chamber for visitors to engage with the product.

 

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